To help its members deliver on the EU Code of Conduct on Responsible Food Business and Marketing Practices, Euroglaces has developed an Action Plan calling upon the European ice cream industry to take their own corporate actions to implement the EU Code’s aspirational objectives, on a voluntary basis, around “Healthy, balanced, and sustainable diets for all European consumers”, “An optimised circular and resource-efficient food chain in Europe” and “Sustainable sourcing in food supply chains”.